Followers
1.4M
Following
1K
Total Posts
Engagement Rate
0.07%
Avg Likes
506
Avg Comments
The Container Store is a verified Home & DIY brand on Instagram, tracked in the InstME index with 1.4M followers. The Container Store has shared 3,955 posts to date, currently around 8 posts a week. Typical posts draw 506 likes and 563 comments, putting engagement at 0.07%.
The Home & DIY account Thecontainerstore has posted 3,955 times on Instagram and drawn 1.4M followers.
Thecontainerstore's 0.07% engagement rate is in the bottom quarter (median: 0.38%) among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
Lately Thecontainerstore has been publishing about 8 posts per week, more than one per day.
The account follows just 1,000 others against 1.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,000–$9,300
Based on 1.4M followers and a 0.07% engagement rate, a single sponsored post by Thecontainerstore is worth an estimated $5,000–$9,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Thecontainerstore | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.38% |
| Average likes | 506 | 13,700 |
| Average comments | 563 | 139 |
| Posts per week | 7.63 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Container Store is a verified home & diy brand on Instagram, with 1.4M followers.
The Container Store posts on Instagram as @thecontainerstore.
The Container Store has 1,438,421 followers on Instagram (1.4M) as of Apr 23, 2026.
The Container Store's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by The Container Store average 506 likes and 563 comments.
The Container Store posts about 8 times per week on average.
The Container Store is registered as a business account on Instagram and is verified.
The Container Store is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,955 posts.
3,955
563
Posts / Week
7.63
Growth Score
1.4 / 100
Follower Ratio
1438.4×
Engagement
1.56%
Yes. The Container Store carries the blue verified badge on Instagram.
A sponsored post from The Container Store is estimated at $5,000 to $9,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
