Powering your passion to live a better, more beautiful, and colorful life🏡🌸🍰 Link in bio 👇
Followers
3.2M
Following
1.3K
Total Posts
Engagement Rate
0.11%
Avg Likes
3,623
Avg Comments
Better Homes & Gardens is a verified business account on Instagram based in United States, tracked in the InstME index with 3.2M followers. To date Better Homes & Gardens has posted 12,300 times, currently less than one post a week. Posts average 3,623 likes and 47 comments, an engagement rate of 0.11%.
Betterhomesandgardens has built an audience of 3.2M followers on Instagram over 12,300 posts as a business account.
Across recent posts, Betterhomesandgardens picks up 3,623 likes and 47 comments on average, one interaction per 885 followers.
Followers weigh in with a comment about every 77 likes, an audience that mostly engages through likes.
Posting frequency for Betterhomesandgardens sits at less than one post per week.
The account follows just 1,339 others against 3.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$11,000–$21,000
Based on 3.2M followers and a 0.11% engagement rate, a single sponsored post by Betterhomesandgardens is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Betterhomesandgardens | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.02% |
| Average likes | 3,623 | 25,711 |
| Average comments | 47 | 376 |
| Posts per week | 0.21 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Betterhomesandgardens | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.81% |
| Average likes | 3,623 | 19,158 |
| Average comments | 47 | 344 |
| Posts per week | 0.21 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Better Homes & Gardens is a verified Instagram brand based in United States on Instagram, with 3.2M followers.
Better Homes & Gardens posts on Instagram as @betterhomesandgardens.
Better Homes & Gardens has 3,247,571 followers on Instagram (3.2M) as of Apr 27, 2026.
Better Homes & Gardens's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Better Homes & Gardens average 3,623 likes and 47 comments.
Better Homes & Gardens posts less than once a week on average.
Better Homes & Gardens is registered as a business account on Instagram and is verified.
Better Homes & Gardens's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
12,300
47
Posts / Week
0.21
Growth Score
2.2 / 100
Follower Ratio
2425.4×
Engagement
0.41%
Yes. Better Homes & Gardens carries the blue verified badge on Instagram.
A sponsored post from Better Homes & Gardens is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
