You're gonna need another pie 🍕 #FiveNightsAtFreddys and #FNAF2 are streaming on Peacock.
Followers
2.8M
Following
75
Total Posts
Engagement Rate
1.18%
Avg Likes
32,219
Avg Comments
Peacock is a verified business account based in United States, with 2.8M followers on Instagram. The account has published 8,621 posts, currently less than one post a week. Posts average 32,219 likes and 545 comments, an engagement rate of 1.18%.
Peacock's Instagram presence spans 8,621 posts and 2.8M followers, profiling it as a business account.
A typical post by Peacock collects about 32,219 likes and 545 comments, roughly one interaction for every 84 followers.
Followers leave about one comment for every 59 likes, a healthy amount of conversation.
Peacock's recent cadence works out to less than one post per week.
Peacock scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Peacock follows only 75 accounts while being followed by 2.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$11,000–$21,000
Based on 2.8M followers and a 1.18% engagement rate, a single sponsored post by Peacock is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Peacock | Cohort median |
|---|---|---|
| Engagement rate | 1.18% | 1.02% |
| Average likes | 32,219 | 25,711 |
| Average comments | 545 | 376 |
| Posts per week | 0.82 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Peacock | Cohort median |
|---|---|---|
| Engagement rate | 1.18% | 0.81% |
| Average likes | 32,219 | 19,158 |
| Average comments | 545 | 344 |
| Posts per week | 0.82 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Peacock is a verified Instagram brand based in United States on Instagram, with 2.8M followers.
Peacock has 2,766,730 followers on Instagram (2.8M) as of Apr 28, 2026.
Peacock's engagement rate is 1.18%, calculated from average likes and comments per post relative to followers.
Posts by Peacock average 32,219 likes and 545 comments.
Peacock posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Peacock's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Peacock is registered as a business account on Instagram and is verified.
Peacock's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Peacock carries the blue verified badge on Instagram.
8,621
545
Posts / Week
0.82
Growth Score
23.6 / 100
Audience Score
100 / 100
Engagement
3.24%
A sponsored post from Peacock is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.