💫 High-performance skincare that empowers results, skin wellness, + confidence 🩵 Clean I Cruelty-free I Female-led 📖Educational, not medical advice
Followers
633.3K
Following
1.8K
Total Posts
Engagement Rate
0.54%
Avg Likes
3,346
Avg Comments
Sunday Riley runs a verified Beauty brand account based in United States with 633.3K followers on Instagram. Its posts sit across beauty and health. To date Sunday Riley has posted 495 times, currently around 2 posts a week. Engagement runs at 0.54%, or about 3,346 likes and 65 comments per post.
As a Beauty account, Sundayriley reaches 633.3K followers on Instagram across 495 published posts.
Sundayriley's 0.54% engagement rate is above the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
One comment lands for every 51 likes, which reads as a healthy amount of conversation.
Sundayriley maintains a rhythm of about one post per week.
The account follows just 1,790 others against 633.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,200–$4,100
Based on 633.3K followers and a 0.54% engagement rate, a single sponsored post by Sundayriley is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Sundayriley | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 0.47% |
| Average likes | 3,346 | 1,059 |
| Average comments | 65 | 46 |
| Posts per week | 1.69 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sundayriley | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 0.44% |
| Average likes | 3,346 | 978 |
| Average comments | 65 | 55 |
| Posts per week | 1.69 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
Sunday Riley is a verified beauty brand based in United States on Instagram, with 633.3K followers.
Sunday Riley posts on Instagram as @sundayriley.
Sunday Riley has 633,258 followers on Instagram (633.3K) as of Aug 27, 2026.
Sunday Riley's engagement rate is 0.54%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Sunday Riley average 3,346 likes and 65 comments.
Sunday Riley posts about 2 times per week on average.
Sunday Riley is registered as a business account on Instagram and is verified.
Sunday Riley is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 495 posts.
Sunday Riley's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
495
65
Posts / Week
1.69
Growth Score
10.8 / 100
Last Post
3 months ago
Engagement
2.01%
Yes. Sunday Riley carries the blue verified badge on Instagram.
A sponsored post from Sunday Riley is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
