Smoke & Bitters is a verified Food brand, with 30.9K followers on Instagram. The account posts mainly around food and lifestyle topics. The account has published 465 posts, currently less than one post a week. Engagement runs at 1.58%, or about 463 likes and 27 comments per post.
Smoke.bitters's Instagram presence spans 465 posts and 30.9K followers, profiling it as a Food account.
For Food accounts with 10K–100K followers, Smoke.bitters's 1.58% engagement rate is above the median of 0.75%, a read from 7,981 accounts in the InstME index.
For roughly every 17 likes there is one comment, an unusually discussion-heavy audience.
Video posts pull 49.9K views on average, roughly 1.6× Smoke.bitters's follower base, evidence of reach beyond its own audience.
In recent weeks Smoke.bitters has kept to less than one post per week.
Estimated sponsored-post value
$170–$320
Based on 30.9K followers and a 1.58% engagement rate, a single sponsored post by Smoke.bitters is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Lifestyle
| Metric | Smoke.bitters | Cohort median |
|---|---|---|
| Engagement rate | 1.58% | 0.75% |
| Average likes | 463 | 177 |
| Average comments | 27 | 10 |
| Posts per week | 0.76 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 27, 2026
Smoke & Bitters is a verified food brand on Instagram, with 30.9K followers.
Smoke & Bitters posts on Instagram as @smoke.bitters.
Smoke & Bitters has 30,933 followers on Instagram (30.9K) as of Sep 27, 2026.
Smoke & Bitters's engagement rate is 1.58%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Smoke & Bitters average 463 likes and 27 comments.
Smoke & Bitters posts less than once a week on average.
Smoke & Bitters is registered as a business account on Instagram and is verified.
Smoke & Bitters is categorized as a food and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 465 posts.
Yes. Smoke & Bitters carries the blue verified badge on Instagram.
Total Posts
465
Avg Comments
27
Engagement
0.44%
A sponsored post from Smoke & Bitters is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
