I make food and stuff @nytcooking @nytimes subscribe to BAKE TIME and order COOKIES👇 bless your heart.
Followers
92.3K
Following
3.2K
Total Posts
Engagement Rate
1.52%
Avg Likes
1,373
Avg Comments
Vaughn Vreeland is a verified Food brand on Instagram, tracked in the InstME index with 92.3K followers. Content spans food and art. The account has published 817 posts, currently less than one post a week. Engagement runs at 1.52%, or about 1,373 likes and 34 comments per post.
As a Food account, Vaughn reaches 92.3K followers on Instagram across 817 published posts.
Vaughn's 1.52% engagement rate is above the median of 0.75% among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
Followers weigh in with a comment about every 40 likes, a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Vaughn's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$490–$910
Based on 92.3K followers and a 1.52% engagement rate, a single sponsored post by Vaughn is worth an estimated $490–$910. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Vaughn | Cohort median |
|---|---|---|
| Engagement rate | 1.52% | 0.75% |
| Average likes | 1,373 | 177 |
| Average comments | 34 | 10 |
| Posts per week | 0.44 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Vaughn Vreeland is a verified food brand on Instagram, with 92.3K followers.
Vaughn Vreeland posts on Instagram as @vaughn.
Vaughn Vreeland has 92,281 followers on Instagram (92.3K) as of Jul 9, 2026.
Vaughn Vreeland's engagement rate is 1.52%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Vaughn Vreeland average 1,373 likes and 34 comments.
Vaughn Vreeland posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Vaughn Vreeland's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Vaughn Vreeland is registered as a business account on Instagram and is verified.
Vaughn Vreeland is categorized as a food and art account in the InstME index, based on the profile's bio and Instagram category across 817 posts.
817
34
Posts / Week
0.44
Growth Score
30.4 / 100
ER Rank
38th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Art
Engagement
0.14%
Yes. Vaughn Vreeland carries the blue verified badge on Instagram.
A sponsored post from Vaughn Vreeland is estimated at $490 to $910. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
