The family recipe that brings people together, since 1877. #TastesLikeFamily Tag us in your kitchen creations using
Followers
92.2K
Following
2K
Total Posts
Engagement Rate
1.64%
Avg Likes
1,443
Avg Comments
Barilla US is a verified Food brand. The account has built 92.2K followers on Instagram. The account posts mainly around food and parenting topics. The account has published 2,391 posts, currently less than one post a week. Typical posts draw 1,443 likes and 73 comments, putting engagement at 1.64%.
Barillaus is a Food account whose 2,391 posts have grown a following of 92.2K on Instagram.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Barillaus's 1.64% engagement rate is above the median of 0.75%.
Comments arrive at about one per 20 likes, a sign of an unusually discussion-heavy audience.
Video content from Barillaus draws about 9K views.
Recent posting activity averages less than one post per week.
Barillaus's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$530–$980
Based on 92.2K followers and a 1.64% engagement rate, a single sponsored post by Barillaus is worth an estimated $530–$980. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Barillaus | Cohort median |
|---|---|---|
| Engagement rate | 1.64% | 0.75% |
| Average likes | 1,443 | 177 |
| Average comments | 73 | 10 |
| Posts per week | 0.22 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Barilla US is a verified food brand on Instagram, with 92.2K followers.
Barilla US posts on Instagram as @barillaus.
Barilla US has 92,231 followers on Instagram (92.2K) as of Apr 10, 2026.
Barilla US's engagement rate is 1.64%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Barilla US average 1,443 likes and 73 comments.
Barilla US posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Barilla US's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Barilla US is registered as a business account on Instagram and is verified.
Barilla US is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,391 posts.
2,391
73
Avg Views
8,956
Posts / Week
0.22
Growth Score
32.8 / 100
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
Engagement
0.14%
Yes. Barilla US carries the blue verified badge on Instagram.
A sponsored post from Barilla US is estimated at $530 to $980. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
