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Reaching 274K followers on Instagram, Vinepair is a verified business account based in United States. The account has published 4,910 posts, currently around 7 posts a week. Typical posts draw 1,577 likes and 42 comments, putting engagement at 0.59%.
On Instagram, Vinepair runs a business account that has published 4,910 posts and gathered 274K followers.
Vinepair's engagement rate of 0.59% places it below the median within the 100K–1M followers cohort tracked by InstME.
The audience comments once per 38 likes on average, a healthy amount of conversation.
Vinepair's recent cadence works out to about 7 posts per week, more than one per day.
Vinepair scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Vinepair follows only 1,682 accounts while being followed by 274K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$960–$1,800
Based on 274K followers and a 0.59% engagement rate, a single sponsored post by Vinepair is worth an estimated $960–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Vinepair | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 1.25% |
| Average likes | 1,577 | 2,985 |
| Average comments | 42 | 73 |
| Posts per week | 7 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vinepair | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 0.86% |
| Average likes | 1,577 | 2,003 |
| Average comments | 42 | 56 |
| Posts per week | 7 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Vinepair is a verified Instagram brand based in United States on Instagram, with 274K followers.
Vinepair has 274,032 followers on Instagram (274K) as of Jul 12, 2026.
Vinepair's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers.
Posts by Vinepair average 1,577 likes and 42 comments.
Vinepair posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 0% of Vinepair's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Vinepair is registered as a business account on Instagram and is verified.
Vinepair's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Vinepair carries the blue verified badge on Instagram.
Total Posts
4,910
Avg Comments
42
Engagement
0.32%
A sponsored post from Vinepair is estimated at $960 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
