🍭 The OG #KickSugar candy + fruit snacks ✨ Candy you know & love with up to 92% less sugar 📍 On shelves @target @wholefoods @walmart @sprouts & more!
smartsweets.com/Followers
598.2K
Following
1.8K
Total Posts
Engagement Rate
0.16%
Avg Likes
756
Avg Comments
Smartsweets has built an audience of 598.2K followers on Instagram over 3,243 posts as a Food account.
Smartsweets has an engagement rate of 0.16%, which is in the bottom quarter (median: 0.77%) for Food accounts with 100K–1M followers, based on 634 accounts in the InstME index.
Followers leave about one comment for every 4 likes — an unusually discussion-heavy audience.
Smartsweets currently publishes about 8 posts per week — more than one per day.
The account follows just 1,832 others against 598.2K followers — a ratio typical of established creators and brands.
| Metric | Smartsweets | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.77% |
| Average likes | 756 | 1,617 |
| Average comments | 192 | 50 |
| Posts per week | 7.61 | 0.92 |
Median values from 634 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 14, 2026
Smartsweets has 598,249 followers on Instagram (598.2K) as of Jul 14, 2026.
Smartsweets's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.77%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Smartsweets average 756 likes and 192 comments.
Smartsweets posts about 8 times per week on average.
Smartsweets is registered as a business account on Instagram and is verified.
3,243
192
Avg Views
0
Posts / Week
7.61
Growth Score
3.2 / 100
Engagement
0.79%
