Followers
564K
Following
834
Total Posts
Engagement Rate
0.14%
Avg Likes
762
Avg Comments
Nyx Professional Makeup Mx is a verified Beauty brand on Instagram, tracked in the InstME index with 564K followers. The account posts mainly around beauty and parenting topics. The account has published 590 posts, currently around 2 posts a week. Typical posts draw 762 likes and 17 comments, putting engagement at 0.14%.
As a Beauty account, Nyxcosmetics_mx reaches 564K followers on Instagram across 590 published posts.
Among 1,553 Beauty accounts with 100K–1M followers in the InstME index, Nyxcosmetics_mx's 0.14% engagement rate comes in below the median of 0.47%.
One comment lands for every 46 likes, which reads as a healthy amount of conversation.
Nyxcosmetics_mx's videos average 15K views per post.
Posting frequency for Nyxcosmetics_mx sits at about one post per week.
The account follows just 834 others against 564K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,000–$3,700
Based on 564K followers and a 0.14% engagement rate, a single sponsored post by Nyxcosmetics_mx is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Parenting
| Metric | Nyxcosmetics_mx | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.47% |
| Average likes | 762 | 1,059 |
| Average comments | 17 | 46 |
| Posts per week | 1.65 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Nyx Professional Makeup Mx is a verified beauty brand on Instagram, with 564K followers.
Nyx Professional Makeup Mx posts on Instagram as @nyxcosmetics_mx.
Nyx Professional Makeup Mx has 564,016 followers on Instagram (564K) as of Apr 10, 2026.
Nyx Professional Makeup Mx's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Nyx Professional Makeup Mx average 762 likes and 17 comments.
Nyx Professional Makeup Mx posts about 2 times per week on average.
Nyx Professional Makeup Mx is registered as a business account on Instagram and is verified.
Nyx Professional Makeup Mx is categorized as a beauty and parenting account in the InstME index, based on the profile's bio and Instagram category across 590 posts.
590
17
Avg Views
15,045
Posts / Week
1.65
Growth Score
2.8 / 100
Engagement
0.23%
Yes. Nyx Professional Makeup Mx carries the blue verified badge on Instagram.
A sponsored post from Nyx Professional Makeup Mx is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
