India’s FIRST EVER Beauty & Lifestyle Festival🎉 Co-produced by @mynykaa x @bookmyshow.live 🗓️ 7th to 9th Nov 2025 📍NSIC Exhibition Ground Okhla, Delhi
in.bookmyshow.com/events/nykaaland-2025-beauty-s-biggest-playground/ET00462563Followers
36.9K
Following
27
Total Posts
Engagement Rate
2.03%
Avg Likes
718
Avg Comments
With 36.9K followers across 767 posts, Nykaaland is one of the None accounts tracked in the InstME index.
Nykaaland's 2.03% engagement rate ranks about average among accounts with 10K–100K followers in the InstME index.
The comment-to-like ratio works out to one comment per 23 likes, pointing to a healthy amount of conversation.
Video content averages 111.3K views — 3.0× the follower count, a sign posts regularly travel beyond the existing audience.
Recent posting activity averages less than one post per week.
Audience-quality analysis puts Nykaaland at 100/100; roughly 0% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 27 others against 36.9K followers — a ratio typical of established creators and brands.
| Metric | Nykaaland | Cohort median |
|---|---|---|
| Engagement rate | 2.03% | 1.56% |
| Average likes | 718 | 359 |
| Average comments | 32 | 20 |
| Posts per week | 0.76 | 0.49 |
Median values from 57,657 accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 6, 2026
Nykaaland has 36,911 followers on Instagram (36.9K) as of Apr 6, 2026.
Nykaaland's engagement rate is 2.03%, calculated from average likes and comments per post relative to followers.
Posts by Nykaaland average 718 likes and 32 comments.
Nykaaland posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Nykaaland's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Nykaaland is registered as a business account on Instagram and is verified.
767
32
Avg Views
111,347
Posts / Week
0.76
Growth Score
40.6 / 100
Engagement
3.82%