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Nykaa Cosmetics is a verified Beauty creator, with 1.6M followers on Instagram. Its posts sit across beauty and automotive. The account has published 6,666 posts, currently around 14 posts a week. Engagement runs at 0.66%, or about 10,449 likes and 115 comments per post.
On Instagram, Nykaacosmetics runs a Beauty account that has published 6,666 posts and gathered 1.6M followers.
Nykaacosmetics has an engagement rate of 0.66%, which is above the median of 0.32% for Beauty accounts with over 1M followers, based on 361 accounts in the InstME index.
Followers leave about one comment for every 91 likes, an audience that mostly engages through likes.
Nykaacosmetics keeps a posting cadence of about 14 posts per week, more than one per day.
Quality checks give Nykaacosmetics 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Nykaacosmetics follows only 71 accounts while being followed by 1.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,600–$10,000
Based on 1.6M followers and a 0.66% engagement rate, a single sponsored post by Nykaacosmetics is worth an estimated $5,600–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nykaacosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 0.32% |
| Average likes | 10,449 | 6,917 |
| Average comments | 115 | 196 |
| Posts per week | 13.95 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Nykaa Cosmetics is a verified beauty creator on Instagram, with 1.6M followers.
Nykaa Cosmetics posts on Instagram as @nykaacosmetics.
Nykaa Cosmetics has 1,594,971 followers on Instagram (1.6M) as of Apr 23, 2026.
Nykaa Cosmetics's engagement rate is 0.66%, calculated from average likes and comments per post relative to followers. That is above the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Nykaa Cosmetics average 10,449 likes and 115 comments.
Nykaa Cosmetics posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 0% of Nykaa Cosmetics's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Nykaa Cosmetics is registered as a creator account on Instagram and is verified.
Nykaa Cosmetics is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 6,666 posts.
Total Posts
6,666
Avg Comments
115
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
Engagement
0.02%
Yes. Nykaa Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Nykaa Cosmetics is estimated at $5,600 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
