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Night Owls is a Business brand. The account has built 6.9K followers on Instagram. The account has published 171 posts, currently less than one post a week. Typical posts draw 136 likes and 21 comments, putting engagement at 2.29%.
Counting 6.9K followers and 171 posts, Nightowls sits in the InstME index as a Business account.
Compared with 5,774 other Business accounts with 1K–10K followers in the InstME index, Nightowls's 2.29% engagement rate is below the median of 4.58%.
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
Nightowls's output runs to less than one post per week.
Estimated sponsored-post value
$55–$100
Based on 6.9K followers and a 2.29% engagement rate, a single sponsored post by Nightowls is worth an estimated $55–$100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Nightowls | Cohort median |
|---|---|---|
| Engagement rate | 2.29% | 4.58% |
| Average likes | 136 | 120 |
| Average comments | 21 | 13 |
| Posts per week | 0.04 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 27, 2026
Night Owls is a business brand on Instagram, with 6.9K followers.
Night Owls posts on Instagram as @nightowls.
Night Owls has 6,860 followers on Instagram (6.9K) as of Sep 27, 2026.
Night Owls's engagement rate is 2.29%, calculated from average likes and comments per post relative to followers. That is below the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by Night Owls average 136 likes and 21 comments.
Night Owls posts less than once a week on average.
Night Owls is registered as a business account on Instagram.
Night Owls is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 171 posts.
A sponsored post from Night Owls is estimated at $55 to $100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
171
Avg Comments
21
Engagement
1.79%
