Followers
3.9M
Following
6.3K
Total Posts
Engagement Rate
0.01%
Avg Likes
420
Avg Comments
Milani Cosmetics is a verified Beauty brand, with 3.9M followers on Instagram. Content spans beauty and health. The account has published 6,521 posts, currently around 7 posts a week. Typical posts draw 420 likes and 36 comments, putting engagement at 0.01%.
Tracked in the InstME index, Milanicosmetics is a Beauty account with 3.9M followers and a back catalogue of 6,521 posts.
Milanicosmetics records a 0.01% engagement rate, in the bottom quarter (median: 0.32%) for the 361 Beauty accounts with over 1M followers tracked in the InstME index.
For roughly every 12 likes there is one comment, an unusually discussion-heavy audience.
Video posts from Milanicosmetics average 1.3K views.
Over recent weeks, Milanicosmetics has published about 7 posts per week, more than one per day.
InstME estimates 10% of Milanicosmetics's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Milanicosmetics keeps its following list short (6,321) relative to 3.9M followers, as established creators and brands tend to.
Estimated sponsored-post value
$14,000–$25,000
Based on 3.9M followers and a 0.01% engagement rate, a single sponsored post by Milanicosmetics is worth an estimated $14,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Milanicosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.32% |
| Average likes | 420 | 6,917 |
| Average comments | 36 | 196 |
| Posts per week | 7.05 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Milani Cosmetics is a verified beauty brand on Instagram, with 3.9M followers.
Milani Cosmetics posts on Instagram as @milanicosmetics.
Milani Cosmetics has 3,858,002 followers on Instagram (3.9M) as of Apr 5, 2026.
Milani Cosmetics's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Milani Cosmetics average 420 likes and 36 comments.
Milani Cosmetics posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 10% of Milani Cosmetics's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Milani Cosmetics is registered as a business account on Instagram and is verified.
Milani Cosmetics is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 6,521 posts.
6,521
36
Avg Views
1,256
Posts / Week
7.05
Growth Score
0.2 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
Engagement
0.01%
Yes. Milani Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Milani Cosmetics is estimated at $14,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
