Beauty with intention Est. 2021
shop.meritbeauty.com/IGFollowers
823.8K
Following
136
Total Posts
Engagement Rate
0.31%
Avg Likes
2,490
Avg Comments
Merit is a Beauty account on Instagram with 823.8K followers and 2,248 published posts.
Compared with 700 other Beauty accounts with 100K–1M followers in the InstME index, Merit's 0.31% engagement rate is below the median of 0.57%.
The comment-to-like ratio works out to one comment per 35 likes, pointing to a healthy amount of conversation.
Video posts from Merit average 4.4K views.
Recent posting activity averages about 4 posts per week.
Audience-quality analysis puts Merit at 100/100; roughly 0% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 136 others against 823.8K followers — a ratio typical of established creators and brands.
| Metric | Merit | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.57% |
| Average likes | 2,490 | 1,261 |
| Average comments | 70 | 53 |
| Posts per week | 4.03 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 5, 2026
Merit has 823,849 followers on Instagram (823.8K) as of Apr 5, 2026.
Merit's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Merit average 2,490 likes and 70 comments.
Merit posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Merit's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Merit is registered as a business account on Instagram and is verified.
2,248
70
Avg Views
4,425
Posts / Week
4.03
Growth Score
6.2 / 100
Followers
2.1M
Engagement
2.47%
