The bright spot on the internet ✧ @popsugarbeauty ✧ @replaytalkshow
likeshop.me/popsugarFollowers
2.2M
Following
1.1K
Total Posts
Engagement Rate
0.35%
Avg Likes
7,700
Avg Comments
Popsugar has built an audience of 2.2M followers on Instagram over 19,173 posts as a Beauty account.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, Popsugar's 0.35% engagement rate is below the median of 0.44%.
The comment-to-like ratio works out to one comment per 124 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 6 posts per week.
The account follows just 1,131 others against 2.2M followers — a ratio typical of established creators and brands.
| Metric | Popsugar | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.44% |
| Average likes | 7,700 | 10,836 |
| Average comments | 62 | 288 |
| Posts per week | 6.24 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Popsugar has 2,191,942 followers on Instagram (2.2M) as of Jul 15, 2026.
Popsugar's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is below the median of 0.44% for Beauty accounts with over 1M followers in the InstME index.
Posts by Popsugar average 7,700 likes and 62 comments.
Popsugar posts about 6 times per week on average.
Popsugar is registered as a business account on Instagram and is verified.
19,173
62
Avg Views
0
Posts / Week
6.24
Growth Score
7 / 100
5.2M
Engagement
0.96%
