Followers
2.2M
Following
1.1K
Total Posts
Engagement Rate
0.04%
Avg Likes
940
Avg Comments
On Instagram, Hourglass Cosmetics is a verified Beauty brand with an audience of 2.2M. Hourglass Cosmetics has shared 1,098 posts to date, currently around 3 posts a week. Engagement runs at 0.04%, or about 940 likes and 20 comments per post.
Hourglasscosmetics's Instagram presence spans 1,098 posts and 2.2M followers, profiling it as a Beauty account.
For Beauty accounts with over 1M followers, Hourglasscosmetics's 0.04% engagement rate is in the bottom quarter (median: 0.32%), a read from 361 accounts in the InstME index.
At one comment per 47 likes, the ratio points to a healthy amount of conversation.
Hourglasscosmetics keeps a posting cadence of about 3 posts per week.
Hourglasscosmetics follows only 1,081 accounts while being followed by 2.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$7,700–$14,000
Based on 2.2M followers and a 0.04% engagement rate, a single sponsored post by Hourglasscosmetics is worth an estimated $7,700–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Hourglasscosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.32% |
| Average likes | 940 | 6,917 |
| Average comments | 20 | 196 |
| Posts per week | 3.48 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hourglass Cosmetics is a verified beauty brand on Instagram, with 2.2M followers.
Hourglass Cosmetics posts on Instagram as @hourglasscosmetics.
Hourglass Cosmetics has 2,190,366 followers on Instagram (2.2M) as of Jul 15, 2026.
Hourglass Cosmetics's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Hourglass Cosmetics average 940 likes and 20 comments.
Hourglass Cosmetics posts about 3 times per week on average.
Hourglass Cosmetics is registered as a business account on Instagram and is verified.
Hourglass Cosmetics is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,098 posts.
1,098
20
Posts / Week
3.48
Growth Score
0.8 / 100
Follower Ratio
2026.2×
Engagement
1.38%
Yes. Hourglass Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Hourglass Cosmetics is estimated at $7,700 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
