Elevated nail beauty, with a twist.
www.essie.com/nail-polish/whats-newFollowers
2.2M
Following
920
Total Posts
Engagement Rate
0.36%
Avg Likes
7,487
Avg Comments
Essie has built an audience of 2.2M followers on Instagram over 592 posts as a Beauty account.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, Essie's 0.36% engagement rate is below the median of 0.44%.
The comment-to-like ratio works out to one comment per 29 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 920 others against 2.2M followers — a ratio typical of established creators and brands.
| Metric | Essie | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.44% |
| Average likes | 7,487 | 10,836 |
| Average comments | 258 | 288 |
| Posts per week | 0.79 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Essie has 2,158,965 followers on Instagram (2.2M) as of Jul 15, 2026.
Essie's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is below the median of 0.44% for Beauty accounts with over 1M followers in the InstME index.
Posts by Essie average 7,487 likes and 258 comments.
Essie posts less than once a week on average.
Essie is registered as a business account on Instagram and is verified.
592
258
Avg Views
0
Posts / Week
0.79
Growth Score
7.2 / 100
Followers
5.1M
Engagement
0.93%
