On Instagram, Heather Gordon | Project Goods is a verified Beauty creator with an audience of 578.3K. Its posts sit across beauty and business. Heather Gordon | Project Goods has shared 2,146 posts to date, currently less than one post a week. Posts average 829 likes and 93 comments, an engagement rate of 0.16%.
On Instagram, Heathergordonmedia runs a Beauty account that has published 2,146 posts and gathered 578.3K followers.
For Beauty accounts with 100K–1M followers, Heathergordonmedia's 0.16% engagement rate is below the median of 0.47%, a read from 1,553 accounts in the InstME index.
At one comment per 9 likes, the ratio points to an unusually discussion-heavy audience.
Heathergordonmedia keeps a posting cadence of less than one post per week.
Heathergordonmedia follows only 300 accounts while being followed by 578.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,000–$3,800
Based on 578.3K followers and a 0.16% engagement rate, a single sponsored post by Heathergordonmedia is worth an estimated $2,000–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Heathergordonmedia | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.47% |
| Average likes | 829 | 1,059 |
| Average comments | 93 | 46 |
| Posts per week | 0.43 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Heather Gordon | Project Goods is a verified beauty creator on Instagram, with 578.3K followers.
Heather Gordon | Project Goods posts on Instagram as @heathergordonmedia.
Heather Gordon | Project Goods has 578,276 followers on Instagram (578.3K) as of Sep 10, 2026.
Heather Gordon | Project Goods's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Heather Gordon | Project Goods average 829 likes and 93 comments.
Heather Gordon | Project Goods posts less than once a week on average.
Heather Gordon | Project Goods is registered as a creator account on Instagram and is verified.
Heather Gordon | Project Goods is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 2,146 posts.
Avg Comments
93
Engagement
0%
Yes. Heather Gordon | Project Goods carries the blue verified badge on Instagram.
A sponsored post from Heather Gordon | Project Goods is estimated at $2,000 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
