💄 Made for you to be more you 📍 Available at Walmart & hardcandy.com
Hard Candy is a verified Beauty brand based in United States, with 242.2K followers on Instagram. The account has published 1,512 posts, currently around 1 post a week. Posts average 214 likes and 12 comments, an engagement rate of 0.09%.
On Instagram, Hardcandylife runs a Beauty account that has published 1,512 posts and gathered 242.2K followers.
Hardcandylife has an engagement rate of 0.09%, which is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
The like-to-comment split is roughly 18 to one, indicating an unusually discussion-heavy audience.
Hardcandylife keeps a posting cadence of about one post per week.
InstME's audience-quality checks score Hardcandylife at 76/100, with an estimated 20% low-quality or inactive followers, a solid result.
Hardcandylife follows only 772 accounts while being followed by 242.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$850–$1,600
Based on 242.2K followers and a 0.09% engagement rate, a single sponsored post by Hardcandylife is worth an estimated $850–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hardcandylife | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.47% |
| Average likes | 214 | 1,059 |
| Average comments | 12 | 46 |
| Posts per week | 1.18 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hardcandylife | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.44% |
| Average likes | 214 | 978 |
| Average comments | 12 | 55 |
| Posts per week | 1.18 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Hard Candy is a verified beauty brand based in United States on Instagram, with 242.2K followers.
Hard Candy posts on Instagram as @hardcandylife.
Hard Candy has 242,165 followers on Instagram (242.2K) as of Sep 7, 2026.
Hard Candy's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Hard Candy average 214 likes and 12 comments.
Hard Candy posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 20% of Hard Candy's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Hard Candy is registered as a business account on Instagram and is verified.
Hard Candy is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,512 posts.
Avg Comments
12
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.38%
Hard Candy's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Hard Candy carries the blue verified badge on Instagram.
A sponsored post from Hard Candy is estimated at $850 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
