#travels on Instagram, hashtag stats & best tags
598 creators in the InstME index post about travels. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #travels.
#travels hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
598
Average followers
105,712
Median: 13,698
Average engagement rate
14.06%
Median: 4.05%
Average likes per post
9,465
Median: 409
Average comments per post
82
Median: 23
Average posts per month
6.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #travels
Top countries
Share of creators with a known country
- United States27.9%
- United Kingdom10.4%
- India7.5%
- Nigeria6.3%
- France4.2%
- Brazil3.3%
- Canada3.3%
- Germany3.3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English83.6%
- French6.3%
- German5%
- Portuguese5%
Creator categories using this hashtag
Share of creators with a classified niche
- Travel26.9%
- Lifestyle12.2%
- Food10.4%
- Photography8.2%
- Fashion8%
- Business6%
- Music5.6%
- Art4.8%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 56% women / 44% men.
Modeled from the travel, lifestyle, food creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #travels
598 creators in the InstME index mention Travels in their profile.
Travel Sicily
@travelsicily_ig
Followers
102.2K
Engagement
0.24%
Travel Sri Lanka With Us
@travel_srilanka_with_us
Followers
71.5K
Engagement
5.45%
María Daniela Escobar
@mdanielaescobar
Followers
9.7K
Engagement
6.04%
TRAVELS_OF_TULUNADU ™
@travels_of_tulunadu
Followers
9.6K
Engagement
12.31%
Travelstar Tires
@travelstar_tires
Followers
4K
Engagement
3.09%
TravelStore
@travelstore
Followers
3.7K
Engagement
0.54%
Ride_With_Yashu_9377
@car_lover_9377_
Followers
1.8K
Engagement
66.23%
Tanakawee Tantrajin
@tanakawee
Followers
1.4K
Engagement
34.23%
Jailyne Ojeda Ochoa
@jailyneojeda
Followers
14.1M
Engagement
1%
Rahama Sadau
@rahamasadau
Followers
3.4M
Engagement
0.53%
Shima Katouzian شیما کاتوزیان
@herosheemaz
Followers
3.2M
Engagement
0.91%
Sharing Travel
@mychinatrip
Followers
2.3M
Engagement
0.07%
Hashtags to use with #travels
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #travels
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 6.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#travels hashtag FAQ
How many Instagram influencers use #travels?
598 public Instagram creators with 1,000+ followers in the InstME index use travels in their profile or content category.
What is a good engagement rate for #travels posts?
The median engagement rate across #travels creators is 4.05%, and the average is 14.06%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #travels?
Use 20–30 hashtags per post, mixing broad tags like #travels with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #travels creators post from?
The largest share post from United States (27.9%), United Kingdom (10.4%), India (7.5%), based on the #travels creators in the index with a known country.
Find creators who already post about Travels
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.