#travelling on Instagram, hashtag stats & best tags
170 creators in the InstME index post about travelling. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #travelling.
#travelling hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
170
Average followers
112,433
Median: 12,481
Average engagement rate
12.62%
Median: 4.35%
Average likes per post
10,979
Median: 546
Average comments per post
108
Median: 22
Average posts per month
5.0
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #travelling
Top countries
Share of creators with a known country
- Australia28.2%
- United States12.9%
- United Kingdom10.6%
- India8.2%
- France5.9%
- South Africa4.7%
- Canada3.5%
- Indonesia3.5%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English87.9%
- French7.6%
- Indonesian4.5%
Creator categories using this hashtag
Share of creators with a classified niche
- Travel32.9%
- Music10.7%
- Lifestyle10%
- Fashion7.9%
- Food7.1%
- Beauty6.4%
- Business5.7%
- Photography5.7%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 57% women / 43% men.
Modeled from the travel, music, lifestyle creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #travelling
170 creators in the InstME index mention Travelling in their profile.
Resort outfit by Tiga Official
@tiga.official__
Followers
9.1K
Engagement
0.07%
Cheryl | Self Love Creator & Sustainability Enthusiasts
@storyofcheryl
Followers
1.1K
Engagement
100%
Notorious Foodie
@notorious_foodie
Followers
4.6M
Engagement
1.28%
Sarah Harris
@iamsarahharris
Followers
2.4M
Engagement
0.1%
Neha Deepak Shah
@nehadeepakshah
Followers
2.3M
Engagement
0%
Francesca & Tommaso
@takemyhearteverywhere
Followers
1.5M
Engagement
37.28%
QuinnsArte by Quinal Malara
@quinns_arte
Followers
1.3M
Engagement
0.29%
Govind
@keralafoodie
Followers
564.7K
Engagement
5.65%
Bhavini Purohit Dave
@purohitbhavini
Followers
511.4K
Engagement
0%
Diego González Rivas
@dieguinidoc
Followers
500.5K
Engagement
5.66%
Baochi
@baochitravel
Followers
319.6K
Engagement
4.58%
Kunichi Nomura 野村訓市
@kunichi_nomura
Followers
291.2K
Engagement
3.66%
Hashtags to use with #travelling
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #travelling
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 5.0 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#travelling hashtag FAQ
How many Instagram influencers use #travelling?
170 public Instagram creators with 1,000+ followers in the InstME index use travelling in their profile or content category.
What is a good engagement rate for #travelling posts?
The median engagement rate across #travelling creators is 4.35%, and the average is 12.62%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #travelling?
Use 20–30 hashtags per post, mixing broad tags like #travelling with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #travelling creators post from?
The largest share post from Australia (28.2%), United States (12.9%), United Kingdom (10.6%), based on the #travelling creators in the index with a known country.
Find creators who already post about Travelling
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.