#travellers on Instagram, hashtag stats & best tags
56 creators in the InstME index post about travellers. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #travellers.
#travellers hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
56
Average followers
131,071
Median: 36,958
Average engagement rate
4.74%
Median: 0.81%
Average likes per post
1,018
Median: 230
Average comments per post
25
Median: 11
Average posts per month
16.6
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #travellers
Top countries
Share of creators with a known country
- India25%
- United States21.4%
- Australia7.1%
- France7.1%
- Greece7.1%
- United Kingdom7.1%
- Brazil3.6%
- Canada3.6%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English78.3%
- French8.7%
- Greek8.7%
- Portuguese4.3%
Creator categories using this hashtag
Share of creators with a classified niche
- Travel74.4%
- Food7.7%
- Home & DIY5.1%
- Photography5.1%
- Fitness2.6%
- Health2.6%
- Music2.6%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 55% women / 45% men.
Modeled from the travel, food, home & diy creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #travellers
56 creators in the InstME index mention Travellers in their profile.
Middle Eight
@middle_eight_hotel
Followers
17.7K
Engagement
0.43%
Ink
@inkglobal
Followers
6.6K
Engagement
3.07%
Visit Dubai
@visit.dubai
Followers
3.4M
Engagement
0.03%
Air Astana
@airastana
Followers
626.7K
Engagement
0.27%
Allie & Sam Conway
@allieandsam
Followers
487.8K
Engagement
0%
Kate & Olly
@kotravellers
Followers
284.6K
Engagement
0%
MOTO-TRAVELLERS®️//ALEX 🇮🇹
@moto_travellers
Followers
250.5K
Engagement
0.39%
Dirty Boots Travel
@dirtybootstravel
Followers
235.8K
Engagement
1.54%
Dave & Deb
@theplanetd
Followers
187.7K
Engagement
0%
ARRIVAL
@arrival.travel
Followers
150.6K
Engagement
1.01%
Kiambu Gall
@lovekumix
Followers
121.5K
Engagement
1.58%
Community
@orlando_icons_
Followers
109.4K
Engagement
2.19%
Hashtags to use with #travellers
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #travellers
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 16.6 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#travellers hashtag FAQ
How many Instagram influencers use #travellers?
56 public Instagram creators with 1,000+ followers in the InstME index use travellers in their profile or content category.
What is a good engagement rate for #travellers posts?
The median engagement rate across #travellers creators is 0.81%, and the average is 4.74%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #travellers?
Use 20–30 hashtags per post, mixing broad tags like #travellers with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #travellers creators post from?
The largest share post from India (25%), United States (21.4%), Australia (7.1%), based on the #travellers creators in the index with a known country.
Find creators who already post about Travellers
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.