#bakingnation on Instagram, hashtag stats & best tags
#bakingnation is a baking hashtag. Too few indexed profiles name it directly to report on the tag alone, so the numbers below cover the 243 baking creators in the InstME index, the audience you are competing with when you post it.
Baking creator statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers in the baking niche, not only those naming #bakingnation. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
243
Average followers
115,561
Median: 17,344
Average engagement rate
6.10%
Median: 1.22%
Average likes per post
5,293
Median: 197
Average comments per post
139
Median: 15
Average posts per month
7.1
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts baking content
Top countries
Share of creators with a known country
- United States45.2%
- Indonesia17.2%
- Australia8.6%
- United Kingdom7.5%
- India5.4%
- Canada3.2%
- Hong Kong2.2%
- Italy2.2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English76.5%
- Indonesian18.8%
- Chinese2.4%
- Italian2.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Food50.4%
- Home & DIY9.2%
- Lifestyle9.2%
- Business5.7%
- Education5%
- Parenting4.3%
- Art2.8%
- Fashion2.8%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 60% women / 40% men.
Modeled from the food, home & diy, lifestyle creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Baking creators to pair with #bakingnation
243 creators in the InstME index work in the baking niche. These are the largest of them, not a list of accounts that have posted #bakingnation.
White Wings
@whitewingsbaking
Followers
6.3K
Engagement
4.1%
Carlos Santana 3
@bakingsodayola
Followers
4.6K
Engagement
1.17%
Natalya Syanova
@natashas_baking
Followers
1.9M
Engagement
4.07%
High Protein & Low Calorie Recipes
@gymratrecipes
Followers
1.5M
Engagement
0.23%
B. Dylan Hollis
@bdylanhollis
Followers
1.5M
Engagement
5.24%
Rafia Mazhar | Easy Recipes | Home Chef
@rafmazcooks
Followers
1.4M
Engagement
5.73%
Sally McKenney
@sallysbakeblog
Followers
1.2M
Engagement
0.78%
Robert Lucas
@thesweetimpact
Followers
1.2M
Engagement
0%
Jake Cohen
@jakecohen
Followers
1.1M
Engagement
0%
Aydan Fabian
@pizzofart
Followers
1M
Engagement
1.24%
Heena Kausar Raad
@creamycreationsbyhkr11
Followers
1M
Engagement
0.14%
King Arthur Baking Company
@kingarthurbaking
Followers
1M
Engagement
0.14%
Hashtags to use with #bakingnation
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #bakingnation
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 7.1 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#bakingnation hashtag FAQ
How many Instagram influencers use #bakingnation?
Too few indexed profiles name #bakingnation directly to report on the tag by itself. It sits in the baking niche, where the InstME index holds 243 public creators with 1,000+ followers, and the stats on this page describe that group.
What is a good engagement rate for #bakingnation posts?
The median engagement rate across baking creators is 1.22%, and the average is 6.10%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #bakingnation?
Use 20–30 hashtags per post, mixing broad tags like #bakingnation with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do baking creators post from?
The largest share post from United States (45.2%), Indonesia (17.2%), Australia (8.6%), based on the baking creators in the index with a known country.
Find creators who already post about Bakingnation
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.