S
InfluencerAuthor
Aka sallysbakingaddiction.com ✨ NYT Best-Selling Author of SALLY’S BAKING 101 TikTok: sallysbaking 🍪 Recipes, shop, & more below! ⬇️
sallysbakingaddiction.com/links/Audience
Browse top profilesFollowers
1.2M
Following
383
Total Posts
Engagement & Performance
Engagement Rate
0.78%
Avg Likes
8,142
Avg Comments
What the numbers say about Sallysbakeblog
With 1.2M followers across 4,311 posts, Sallysbakeblog is one of the Food accounts tracked in the InstME index.
Compared with 148 other Food accounts with over 1M followers in the InstME index, Sallysbakeblog's 0.78% engagement rate is below the median of 1%.
The comment-to-like ratio works out to one comment per 7 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
The account follows just 383 others against 1.2M followers — a ratio typical of established creators and brands.
Sallysbakeblog vs similar accounts
| Metric | Sallysbakeblog | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1% |
| Average likes | 8,142 | 18,542 |
| Average comments | 1,243 | 291 |
| Posts per week | 0.28 | 0.73 |
Median values from 148 Food accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
How Sallysbakeblog's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Sallysbakeblog: (8,142 avg likes + 1,243 avg comments) ÷ 1,209,453 followers × 100 ≈ 0.78%.
Frequently asked questions about Sallysbakeblog
How many followers does Sallysbakeblog have?
Sallysbakeblog has 1,209,453 followers on Instagram (1.2M) as of Jul 11, 2026.
What is Sallysbakeblog's engagement rate?
Sallysbakeblog's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is below the median of 1% for Food accounts with over 1M followers in the InstME index.
How many likes does Sallysbakeblog average per post?
Posts by Sallysbakeblog average 8,142 likes and 1,243 comments.
How often does Sallysbakeblog post on Instagram?
Sallysbakeblog posts less than once a week on average.
Is Sallysbakeblog a business or creator account?
Sallysbakeblog is registered as a creator account on Instagram and is verified.
