Aka sallysbakingaddiction.com ✨ NYT Best-Selling Author of SALLY’S BAKING 101 TikTok: sallysbaking 🍪 Recipes, shop, & more below! ⬇️
Followers
1.2M
Following
383
Total Posts
Engagement Rate
0.78%
Avg Likes
8,142
Avg Comments
Sally McKenney runs a verified Author creator account with 1.2M followers on Instagram. To date Sally McKenney has posted 4,311 times, currently less than one post a week. Posts average 8,142 likes and 1,243 comments, an engagement rate of 0.78%.
Sallysbakeblog is an Author account whose 4,311 posts have grown a following of 1.2M on Instagram.
On average, Sallysbakeblog's posts earn 8,142 likes and 1,243 comments, about one interaction per 129 followers.
The comment-to-like ratio works out to one comment per 7 likes, pointing to an unusually discussion-heavy audience.
Sallysbakeblog's output runs to less than one post per week.
With 1.2M followers but only 383 accounts followed back, Sallysbakeblog shows the ratio of a well-established account.
Estimated sponsored-post value
$4,200–$7,900
Based on 1.2M followers and a 0.78% engagement rate, a single sponsored post by Sallysbakeblog is worth an estimated $4,200–$7,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Author
| Metric | Sallysbakeblog | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.02% |
| Average likes | 8,142 | 25,711 |
| Average comments | 1,243 | 376 |
| Posts per week | 0.28 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Sally McKenney is a verified author creator on Instagram, with 1.2M followers.
Sally McKenney posts on Instagram as @sallysbakeblog.
Sally McKenney has 1,209,453 followers on Instagram (1.2M) as of Jul 11, 2026.
Sally McKenney's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers.
Posts by Sally McKenney average 8,142 likes and 1,243 comments.
Sally McKenney posts less than once a week on average.
Sally McKenney is registered as a creator account on Instagram and is verified.
Sally McKenney is categorized as an author account in the InstME index, based on the profile's bio and Instagram category across 4,311 posts.
Yes. Sally McKenney carries the blue verified badge on Instagram.
4,311
1,243
Posts / Week
0.28
Growth Score
15.6 / 100
Follower Ratio
3157.8×
Engagement
0.28%
A sponsored post from Sally McKenney is estimated at $4,200 to $7,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
