Outdoorsman, author, founder of @meateater. Listen to the new audio book, MeatEater's American History: The Hide Hunters (1865-1883), at link below.
Followers
1.4M
Following
151
Total Posts
Engagement Rate
0.85%
Avg Likes
11,418
Avg Comments
Reaching 1.4M followers on Instagram, Steven Rinella is a verified Business brand. Steven Rinella has shared 2,764 posts to date, currently around 2 posts a week. Posts average 11,418 likes and 210 comments, an engagement rate of 0.85%.
With 1.4M followers across 2,764 posts, Stevenrinella is one of the Business accounts tracked in the InstME index.
Stevenrinella records a 0.85% engagement rate, below the median of 1.08% for the 575 Business accounts with over 1M followers tracked in the InstME index.
At one comment per 54 likes, the ratio points to a healthy amount of conversation.
Stevenrinella's recent cadence works out to about one post per week.
Stevenrinella scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Stevenrinella keeps its following list short (151) relative to 1.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,800–$8,800
Based on 1.4M followers and a 0.85% engagement rate, a single sponsored post by Stevenrinella is worth an estimated $4,800–$8,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Stevenrinella | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 1.08% |
| Average likes | 11,418 | 29,775 |
| Average comments | 210 | 402 |
| Posts per week | 1.91 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Steven Rinella is a verified business brand on Instagram, with 1.4M followers.
Steven Rinella posts on Instagram as @stevenrinella.
Steven Rinella has 1,361,485 followers on Instagram (1.4M) as of Apr 23, 2026.
Steven Rinella's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Steven Rinella average 11,418 likes and 210 comments.
Steven Rinella posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Steven Rinella's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Steven Rinella is registered as a business account on Instagram and is verified.
Steven Rinella is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,764 posts.
2,764
210
Posts / Week
1.91
Growth Score
17 / 100
Audience Score
100 / 100
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.98%
Yes. Steven Rinella carries the blue verified badge on Instagram.
A sponsored post from Steven Rinella is estimated at $4,800 to $8,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
