#baking on Instagram, hashtag stats & best tags
265 creators in the InstME index post about baking. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #baking.
#baking hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
265
Average followers
120,897
Median: 17,344
Average engagement rate
6.38%
Median: 1.32%
Average likes per post
5,049
Median: 169
Average comments per post
117
Median: 13
Average posts per month
6.7
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #baking
Top countries
Share of creators with a known country
- United States49.1%
- Indonesia15.1%
- Australia8.5%
- India7.5%
- United Kingdom6.6%
- Canada2.8%
- Hong Kong1.9%
- Italy1.9%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English79.8%
- Indonesian16.2%
- Chinese2%
- Italian2%
Creator categories using this hashtag
Share of creators with a classified niche
- Food50%
- Lifestyle9.9%
- Home & DIY9.3%
- Business6.8%
- Education5.6%
- Parenting3.1%
- Art2.5%
- Fashion2.5%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 60% women / 40% men.
Modeled from the food, lifestyle, home & diy creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #baking
265 creators in the InstME index mention Baking in their profile.
White Wings
@whitewingsbaking
Followers
6.3K
Engagement
4.1%
Carlos Santana 3
@bakingsodayola
Followers
4.6K
Engagement
1.17%
Natalya Syanova
@natashas_baking
Followers
1.9M
Engagement
4.07%
High Protein & Low Calorie Recipes
@gymratrecipes
Followers
1.5M
Engagement
0.23%
Sarah Fennel
@bromabakery
Followers
1.5M
Engagement
1.02%
B. Dylan Hollis
@bdylanhollis
Followers
1.5M
Engagement
5.24%
Rafia Mazhar | Easy Recipes | Home Chef
@rafmazcooks
Followers
1.4M
Engagement
5.73%
Sally McKenney
@sallysbakeblog
Followers
1.2M
Engagement
0.78%
Robert Lucas
@thesweetimpact
Followers
1.2M
Engagement
0%
Amy || Neuroticmom
@neuroticmom
Followers
1.1M
Engagement
4.02%
Jake Cohen
@jakecohen
Followers
1.1M
Engagement
0%
Aydan Fabian
@pizzofart
Followers
1M
Engagement
1.24%
Tips for using #baking
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 6.7 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#baking hashtag FAQ
How many Instagram influencers use #baking?
265 public Instagram creators with 1,000+ followers in the InstME index use baking in their profile or content category.
What is a good engagement rate for #baking posts?
The median engagement rate across #baking creators is 1.32%, and the average is 6.38%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #baking?
Use 20–30 hashtags per post, mixing broad tags like #baking with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #baking creators post from?
The largest share post from United States (49.1%), Indonesia (15.1%), Australia (8.5%), based on the #baking creators in the index with a known country.
Find creators who already post about Baking
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.