Official account of the 27-time World Series Champions.
New York Yankees is a verified business account based in United States, with 4.3M followers on Instagram. The account has published 7,658 posts, currently around 74 posts a week. Posts average 39,142 likes and 266 comments, an engagement rate of 0.93%.
With 4.3M followers across 7,658 posts, Yankees is one of the business accounts tracked in the InstME index.
Yankees's posts draw around 39,142 likes and 266 comments each, close to one interaction for every 108 followers.
For roughly every 147 likes there is one comment, an audience that mostly engages through likes.
Yankees currently publishes about 74 posts per week, more than one per day.
InstME estimates 0% of Yankees's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Yankees keeps its following list short (326) relative to 4.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$15,000–$28,000
Based on 4.3M followers and a 0.93% engagement rate, a single sponsored post by Yankees is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Yankees | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 1.02% |
| Average likes | 39,142 | 25,711 |
| Average comments | 266 | 376 |
| Posts per week | 74.24 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Yankees | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 0.81% |
| Average likes | 39,142 | 19,158 |
| Average comments | 266 | 344 |
| Posts per week | 74.24 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
New York Yankees is a verified Instagram brand based in United States on Instagram, with 4.3M followers.
New York Yankees posts on Instagram as @yankees.
New York Yankees has 4,252,563 followers on Instagram (4.3M) as of Apr 24, 2026.
New York Yankees's engagement rate is 0.93%, calculated from average likes and comments per post relative to followers.
Posts by New York Yankees average 39,142 likes and 266 comments.
New York Yankees posts about 74 times per week on average.
InstME's audience-quality analysis estimates about 0% of New York Yankees's followers are low-quality or inactive, giving an audience-quality score of 100/100.
New York Yankees is registered as a business account on Instagram and is verified.
New York Yankees's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
7,658
Avg Comments
266
Engagement
0.71%
Yes. New York Yankees carries the blue verified badge on Instagram.
A sponsored post from New York Yankees is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
