The official Instagram account of the 6-time champion New England Patriots
Outreach This Creator For FreeFollowers
5.4M
Following
426
Total Posts
Engagement Rate
0.53%
Avg Likes
27,969
Avg Comments
New England Patriots is a verified business account based in United States, with 5.4M followers on Instagram. New England Patriots has shared 13,786 posts to date, currently around 2 posts a week. Posts average 27,969 likes and 207 comments, an engagement rate of 0.53%.
On Instagram, Patriots runs a business account that has published 13,786 posts and gathered 5.4M followers.
A typical post by Patriots collects about 27,969 likes and 207 comments, roughly one interaction for every 190 followers.
The audience comments once per 135 likes on average, an audience that mostly engages through likes.
Patriots keeps a posting cadence of about one post per week.
Patriots follows only 426 accounts while being followed by 5.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$19,000–$35,000
Based on 5.4M followers and a 0.53% engagement rate, a single sponsored post by Patriots is worth an estimated $19,000–$35,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Patriots | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 1.02% |
| Average likes | 27,969 | 25,711 |
| Average comments | 207 | 376 |
| Posts per week | 1.53 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Patriots | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 0.81% |
| Average likes | 27,969 | 19,158 |
| Average comments | 207 | 344 |
| Posts per week | 1.53 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
New England Patriots is a verified Instagram brand based in United States on Instagram, with 5.4M followers.
New England Patriots posts on Instagram as @patriots.
New England Patriots has 5,350,169 followers on Instagram (5.4M) as of Jul 9, 2026.
New England Patriots's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers.
Posts by New England Patriots average 27,969 likes and 207 comments.
New England Patriots posts about 2 times per week on average.
New England Patriots is registered as a business account on Instagram and is verified.
New England Patriots's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. New England Patriots carries the blue verified badge on Instagram.
13,786
207
Posts / Week
1.53
Growth Score
10.6 / 100
Follower Ratio
12559.1×
Engagement
0.84%
A sponsored post from New England Patriots is estimated at $19,000 to $35,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
