The governing body for basketball in the United States. Also keep up with us @usab3x3 & .
Followers
4.8M
Following
603
Total Posts
Engagement Rate
0.2%
Avg Likes
9,691
Avg Comments
USA Basketball is a verified Sports brand based in United States, with 4.8M followers on Instagram. USA Basketball has shared 8,812 posts to date, currently around 7 posts a week. Engagement runs at 0.2%, or about 9,691 likes and 40 comments per post.
Usabasketball shows up in the InstME index as a Sports account, 4.8M followers, 8,812 posts.
Usabasketball has an engagement rate of 0.2%, which is in the bottom quarter (median: 1.05%) for Sports accounts with over 1M followers, based on 107 accounts in the InstME index.
For roughly every 241 likes there is one comment, an audience that mostly engages through likes.
Usabasketball keeps a posting cadence of about 7 posts per week, more than one per day.
Usabasketball follows only 603 accounts while being followed by 4.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$17,000–$31,000
Based on 4.8M followers and a 0.2% engagement rate, a single sponsored post by Usabasketball is worth an estimated $17,000–$31,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Usabasketball | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.05% |
| Average likes | 9,691 | 29,326 |
| Average comments | 40 | 353 |
| Posts per week | 7.33 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usabasketball | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.81% |
| Average likes | 9,691 | 19,158 |
| Average comments | 40 | 344 |
| Posts per week | 7.33 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
USA Basketball is a verified sports brand based in United States on Instagram, with 4.8M followers.
USA Basketball posts on Instagram as @usabasketball.
USA Basketball has 4,795,098 followers on Instagram (4.8M) as of Apr 27, 2026.
USA Basketball's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.05%) for Sports accounts with over 1M followers in the InstME index.
Posts by USA Basketball average 9,691 likes and 40 comments.
USA Basketball posts about 7 times per week on average.
USA Basketball is registered as a business account on Instagram and is verified.
USA Basketball is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 8,812 posts.
USA Basketball's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
8,812
40
Posts / Week
7.33
Growth Score
4 / 100
Follower Ratio
7952.1×
Engagement
0.54%
Yes. USA Basketball carries the blue verified badge on Instagram.
A sponsored post from USA Basketball is estimated at $17,000 to $31,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
