Food writer/columnist @Telegraph Academy Chair (UK & Ireland) @TheWorlds50Best Trustee @AndreSimonAwards President Guild of Food Writers 2014-2018
Outreach This Creator For FreeFollowers
11.6K
Following
1.9K
Total Posts
Engagement Rate
0.95%
Avg Likes
90
Avg Comments
Xanthe Clay is a Food brand based in Ireland. The account has built 11.6K followers on Instagram. The account posts mainly around food and beauty topics. To date Xanthe Clay has posted 2,101 times, currently around 2 posts a week. Typical posts draw 90 likes and 20 comments, putting engagement at 0.95%.
The Food account Xantheclay has posted 2,101 times on Instagram and drawn 11.6K followers.
Xantheclay's 0.95% engagement rate is above the median of 0.75% among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
Roughly one in 4 likes comes with a comment, an unusually discussion-heavy audience.
Xantheclay's output runs to about one post per week.
Estimated sponsored-post value
$40–$75
Based on 11.6K followers and a 0.95% engagement rate, a single sponsored post by Xantheclay is worth an estimated $40–$75. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Ireland, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Beauty
| Metric | Xantheclay | Cohort median |
|---|---|---|
| Engagement rate | 0.95% | 0.75% |
| Average likes | 90 | 177 |
| Average comments | 20 | 10 |
| Posts per week | 1.68 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Xantheclay | Cohort median |
|---|---|---|
| Engagement rate | 0.95% | 1.1% |
| Average likes | 90 | 243 |
| Average comments | 20 | 11 |
| Posts per week | 1.68 | 0.84 |
Median values from 207 accounts in Ireland with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Xanthe Clay is a food brand based in Ireland on Instagram, with 11.6K followers.
Xanthe Clay posts on Instagram as @xantheclay.
Xanthe Clay has 11,557 followers on Instagram (11.6K) as of Jul 10, 2026.
Xanthe Clay's engagement rate is 0.95%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Xanthe Clay average 90 likes and 20 comments.
Xanthe Clay posts about 2 times per week on average.
Xanthe Clay is registered as a business account on Instagram.
Xanthe Clay is categorized as a food and beauty account in the InstME index, based on the profile's bio and Instagram category across 2,101 posts.
Xanthe Clay's profile places the account in Ireland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,101
20
Posts / Week
1.68
Growth Score
19 / 100
Follower Ratio
6.0×
Engagement
0.71%
A sponsored post from Xanthe Clay is estimated at $40 to $75. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
