John & Sally McKenna | Ireland is a verified Food creator based in Ireland. The account has built 23.6K followers on Instagram. To date John & Sally McKenna | Ireland has posted 1,731 times, currently around 5 posts a week. Typical posts draw 293 likes and 19 comments, putting engagement at 1.32%.
Mckennasguides has built an audience of 23.6K followers on Instagram over 1,731 posts as a Food account.
Mckennasguides's 1.32% engagement rate is above the median of 0.75% among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
Followers weigh in with a comment about every 15 likes, an unusually discussion-heavy audience.
Recent posting activity averages about 5 posts per week.
Estimated sponsored-post value
$110–$200
Based on 23.6K followers and a 1.32% engagement rate, a single sponsored post by Mckennasguides is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Ireland, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Mckennasguides | Cohort median |
|---|---|---|
| Engagement rate | 1.32% | 0.75% |
| Average likes | 293 | 177 |
| Average comments | 19 | 10 |
| Posts per week | 5.27 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mckennasguides | Cohort median |
|---|---|---|
| Engagement rate | 1.32% | 1.1% |
| Average likes | 293 | 243 |
| Average comments | 19 | 11 |
| Posts per week | 5.27 | 0.84 |
Median values from 207 accounts in Ireland with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
John & Sally McKenna | Ireland is a verified food creator based in Ireland on Instagram, with 23.6K followers.
John & Sally McKenna | Ireland posts on Instagram as @mckennasguides.
John & Sally McKenna | Ireland has 23,567 followers on Instagram (23.6K) as of Oct 1, 2026.
John & Sally McKenna | Ireland's engagement rate is 1.32%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by John & Sally McKenna | Ireland average 293 likes and 19 comments.
John & Sally McKenna | Ireland posts about 5 times per week on average.
John & Sally McKenna | Ireland is registered as a creator account on Instagram and is verified.
Authors 📚 authoritative, award-winning Guidebooks Ireland ☘️Sunday Times 100 Best 👇Substack Newsletter 🇮🇪
Total Posts
1,731
Avg Comments
19
Engagement
0.31%
John & Sally McKenna | Ireland is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,731 posts.
John & Sally McKenna | Ireland's profile places the account in Ireland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. John & Sally McKenna | Ireland carries the blue verified badge on Instagram.
A sponsored post from John & Sally McKenna | Ireland is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
