The official Instagram of Woolworths New Zealand π Looking for recipe inspo? π
linkin.bio/woolworths_nzFollowers
45.1K
Following
334
Total Posts
Engagement Rate
0.4%
Avg Likes
166
Avg Comments
@woolworths_nz is a Food account on Instagram with 45.1K followers and 920 published posts.
Compared with 2,352 other Food accounts with 10Kβ100K followers in the InstME index, @woolworths_nz's 0.4% engagement rate is below the median of 0.9%.
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 9 posts per week β more than one per day.
The account follows just 334 others against 45.1K followers β a ratio typical of established creators and brands.
| Metric | @woolworths_nz | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.9% |
| Average likes | 166 | 206 |
| Average comments | 14 | 12 |
| Posts per week | 8.51 | 0.74 |
Median values from 2,352 Food accounts with 10Kβ100K followers in the InstME index, refreshed Jul 11, 2026.
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@woolworths_nz has 45,079 followers on Instagram (45.1K) as of Jul 10, 2026.
@woolworths_nz's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.9% for Food accounts with 10Kβ100K followers in the InstME index.
Posts by @woolworths_nz average 166 likes and 14 comments.
@woolworths_nz posts about 9 times per week on average.
@woolworths_nz is registered as a business account on Instagram.
920
14
Avg Views
0
Posts / Week
8.51
Growth Score
8 / 100
36.9K
Engagement
0.31%