✨ Pure vanilla with a purpose! 🌿 Sustainably sourced, chef-approved, and bursting with flavour. 🏝️ Giving back to Pacific communities.
Followers
42.6K
Following
1.5K
Total Posts
Engagement Rate
4.37%
Avg Likes
1,040
Avg Comments
Heilala Vanilla is a verified Food brand on Instagram based in New Zealand, tracked in the InstME index with 42.6K followers. Content spans food and tech. Heilala Vanilla has shared 2,056 posts to date, currently less than one post a week. Engagement runs at 4.37%, or about 1,040 likes and 819 comments per post.
Heilalavanilla is a Food account on Instagram with 42.6K followers and 2,056 published posts.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Heilalavanilla's 4.37% engagement rate is in the top quarter (median: 0.75%).
One comment lands for every 1 likes, which reads as an unusually discussion-heavy audience.
Each video from Heilalavanilla averages 37.9K views, near 89% of its followers.
Heilalavanilla's output runs to less than one post per week.
On audience quality, Heilalavanilla lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$600–$1,100
Based on 42.6K followers and a 4.37% engagement rate, a single sponsored post by Heilalavanilla is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Heilalavanilla | Cohort median |
|---|---|---|
| Engagement rate | 4.37% | 0.75% |
| Average likes | 1,040 | 177 |
| Average comments | 819 | 10 |
| Posts per week | 0.52 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Heilalavanilla | Cohort median |
|---|---|---|
| Engagement rate | 4.37% | 1.59% |
| Average likes | 1,040 | 372 |
| Average comments | 819 | 16 |
| Posts per week | 0.52 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Heilala Vanilla is a verified food brand based in New Zealand on Instagram, with 42.6K followers.
Heilala Vanilla posts on Instagram as @heilalavanilla.
Heilala Vanilla has 42,570 followers on Instagram (42.6K) as of Jul 15, 2026.
Heilala Vanilla's engagement rate is 4.37%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Heilala Vanilla average 1,040 likes and 819 comments.
Heilala Vanilla posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Heilala Vanilla's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Heilala Vanilla is registered as a business account on Instagram and is verified.
Heilala Vanilla is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 2,056 posts.
2,056
819
Avg Views
37,858
Posts / Week
0.52
Growth Score
87.4 / 100
More women than men · mostly 25–44
Typical for Food creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
0.11%
Heilala Vanilla's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Heilala Vanilla carries the blue verified badge on Instagram.
A sponsored post from Heilala Vanilla is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
