W
BrandSupermarket
The official Instagram of Woolworths New Zealand 🍏 Looking for recipe inspo? 👇
linkin.bio/woolworths_nzAudience
Browse top profilesFollowers
45.1K
Following
334
Total Posts
Engagement & Performance
Engagement Rate
0.4%
Avg Likes
166
Avg Comments
What the numbers say about Woolworths_nz
Woolworths_nz is a Food account on Instagram with 45.1K followers and 920 published posts.
Compared with 2,352 other Food accounts with 10K–100K followers in the InstME index, Woolworths_nz's 0.4% engagement rate is below the median of 0.9%.
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 9 posts per week — more than one per day.
The account follows just 334 others against 45.1K followers — a ratio typical of established creators and brands.
Woolworths_nz vs similar accounts
| Metric | Woolworths_nz | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.9% |
| Average likes | 166 | 206 |
| Average comments | 14 | 12 |
| Posts per week | 8.51 | 0.74 |
Median values from 2,352 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How Woolworths_nz's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Woolworths_nz: (166 avg likes + 14 avg comments) ÷ 45,079 followers × 100 ≈ 0.4%.
Frequently asked questions about Woolworths_nz
How many followers does Woolworths_nz have?
Woolworths_nz has 45,079 followers on Instagram (45.1K) as of Jul 10, 2026.
What is Woolworths_nz's engagement rate?
Woolworths_nz's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.9% for Food accounts with 10K–100K followers in the InstME index.
How many likes does Woolworths_nz average per post?
Posts by Woolworths_nz average 166 likes and 14 comments.
How often does Woolworths_nz post on Instagram?
Woolworths_nz posts about 9 times per week on average.
Is Woolworths_nz a business or creator account?
Woolworths_nz is registered as a business account on Instagram.
