The official Instagram of Woolworths New Zealand 🍏 Looking for recipe inspo? 👇
Outreach This Creator For FreeFollowers
45.1K
Following
334
Total Posts
Engagement Rate
0.4%
Avg Likes
166
Avg Comments
Woolworths New Zealand is a Food brand based in New Zealand. The account has built 45.1K followers on Instagram. To date Woolworths New Zealand has posted 920 times, currently around 9 posts a week. Engagement runs at 0.4%, or about 166 likes and 14 comments per post.
Woolworths_nz is a Food account on Instagram with 45.1K followers and 920 published posts.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Woolworths_nz's 0.4% engagement rate is below the median of 0.75%.
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Woolworths_nz sits at about 9 posts per week, more than one per day.
With 45.1K followers but only 334 accounts followed back, Woolworths_nz shows the ratio of a well-established account.
Estimated sponsored-post value
$160–$290
Based on 45.1K followers and a 0.4% engagement rate, a single sponsored post by Woolworths_nz is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Woolworths_nz | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.75% |
| Average likes | 166 | 177 |
| Average comments | 14 | 10 |
| Posts per week | 8.51 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Woolworths_nz | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.59% |
| Average likes | 166 | 372 |
| Average comments | 14 | 16 |
| Posts per week | 8.51 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Woolworths New Zealand is a food brand based in New Zealand on Instagram, with 45.1K followers.
Woolworths New Zealand posts on Instagram as @woolworths_nz.
Woolworths New Zealand has 45,079 followers on Instagram (45.1K) as of Jul 10, 2026.
Woolworths New Zealand's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Woolworths New Zealand average 166 likes and 14 comments.
Woolworths New Zealand posts about 9 times per week on average.
Woolworths New Zealand is registered as a business account on Instagram.
Woolworths New Zealand is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 920 posts.
920
14
Posts / Week
8.51
Growth Score
8 / 100
Follower Ratio
135.0×
Engagement
0.11%
Woolworths New Zealand's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Woolworths New Zealand is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
