@
Brand
the FIFA World Cup™ Meal kicks off June 10
mcdonalds.co.nz/terms-and-conditionsAudience
Browse top profilesFollowers
52.4K
Following
26
Total Posts
Engagement & Performance
Engagement Rate
53.1%
Avg Likes
27,460
Avg Comments
What the numbers say about @mcdonaldsnz
@mcdonaldsnz has built an audience of 52.4K followers on Instagram over 332 posts as a business account.
On average, @mcdonaldsnz's posts earn 27,460 likes and 374 comments, about one interaction per 2 followers.
The comment-to-like ratio works out to one comment per 74 likes, pointing to an audience that mostly engages through likes.
Video content averages 1.3M views — 25.2× the follower count, a sign posts regularly travel beyond the existing audience.
Recent posting activity averages about 2 posts per week.
The account follows just 26 others against 52.4K followers — a ratio typical of established creators and brands.
@mcdonaldsnz vs similar accounts
| Metric | @mcdonaldsnz | Cohort median |
|---|---|---|
| Engagement rate | 53.1% | 1.56% |
| Average likes | 27,460 | 359 |
| Average comments | 374 | 20 |
| Posts per week | 2.28 | 0.49 |
Median values from 57,657 accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
Unlock more stats about this user
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
Upgrade to ProSimilar Profiles
Explore Similar Segments
Data last updated: Jul 10, 2026
How @mcdonaldsnz's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @mcdonaldsnz: (27,460 avg likes + 374 avg comments) ÷ 52,412 followers × 100 ≈ 53.1%.
Frequently asked questions about @mcdonaldsnz
How many followers does @mcdonaldsnz have?
@mcdonaldsnz has 52,412 followers on Instagram (52.4K) as of Jul 10, 2026.
What is @mcdonaldsnz's engagement rate?
@mcdonaldsnz's engagement rate is 53.1%, calculated from average likes and comments per post relative to followers.
How many likes does @mcdonaldsnz average per post?
Posts by @mcdonaldsnz average 27,460 likes and 374 comments.
How often does @mcdonaldsnz post on Instagram?
@mcdonaldsnz posts about 2 times per week on average.
Is @mcdonaldsnz a business or creator account?
@mcdonaldsnz is registered as a business account on Instagram and is verified.
