Chef | Restaurateur | Innovator 40+ years of culinary excellence Founder of @spagobh & more Oscars, restaurants & unforgettable flavors
Wolfgang Puck is a verified Food brand, with 404.8K followers on Instagram. Content spans food and business. Wolfgang Puck has shared 4,253 posts to date, currently around 3 posts a week. Posts average 32 likes and 14 comments, an engagement rate of 0.01%.
With 404.8K followers across 4,253 posts, Wolfgangpuck is one of the Food accounts tracked in the InstME index.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Wolfgangpuck's 0.01% engagement rate lands in the bottom quarter (median: 0.74%).
The audience comments once per 2 likes on average, an unusually discussion-heavy audience.
In recent weeks Wolfgangpuck has kept to about 3 posts per week.
Wolfgangpuck scores 64/100 on InstME's audience-quality checks, with about 30% of followers flagged low-quality or inactive, a solid result.
Wolfgangpuck keeps its following list short (599) relative to 404.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,400–$2,600
Based on 404.8K followers and a 0.01% engagement rate, a single sponsored post by Wolfgangpuck is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Wolfgangpuck | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.74% |
| Average likes | 32 | 1,665 |
| Average comments | 14 | 54 |
| Posts per week | 3 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Wolfgang Puck is a verified food brand on Instagram, with 404.8K followers.
Wolfgang Puck posts on Instagram as @wolfgangpuck.
Wolfgang Puck has 404,833 followers on Instagram (404.8K) as of Jul 15, 2026.
Wolfgang Puck's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Wolfgang Puck average 32 likes and 14 comments.
Wolfgang Puck posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 30% of Wolfgang Puck's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Wolfgang Puck is registered as a business account on Instagram and is verified.
Wolfgang Puck is categorized as a food and business account in the InstME index, based on the profile's bio and Instagram category across 4,253 posts.
Total Posts
4,253
Avg Comments
14
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Business
1.2M
Engagement
0.62%
Yes. Wolfgang Puck carries the blue verified badge on Instagram.
A sponsored post from Wolfgang Puck is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
