Explorer, eater, drinker, author, founder/editor of @wmbrownmagazine. Genetically low cholesterol, blood type Negroni/N+
Followers
119.6K
Following
2.8K
Total Posts
Engagement Rate
1.81%
Avg Likes
2,082
Avg Comments
Matt Hranek runs a verified Business brand account with 119.6K followers on Instagram. To date Matt Hranek has posted 7,131 times, currently less than one post a week. Posts average 2,082 likes and 84 comments, an engagement rate of 1.81%.
Wmbrownproject is a Business account on Instagram with 119.6K followers and 7,131 published posts.
Benchmarked against 1,742 Business accounts with 100K–1M followers, Wmbrownproject posts a 1.81% engagement rate that is above the median of 1.25%.
Comments arrive at about one per 25 likes, a sign of a healthy amount of conversation.
Posting frequency for Wmbrownproject sits at less than one post per week.
Wmbrownproject comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$760–$1,400
Based on 119.6K followers and a 1.81% engagement rate, a single sponsored post by Wmbrownproject is worth an estimated $760–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Wmbrownproject | Cohort median |
|---|---|---|
| Engagement rate | 1.81% | 1.25% |
| Average likes | 2,082 | 2,990 |
| Average comments | 84 | 92 |
| Posts per week | 0.08 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 13, 2026
Matt Hranek is a verified business brand on Instagram, with 119.6K followers.
Matt Hranek posts on Instagram as @wmbrownproject.
Matt Hranek has 119,551 followers on Instagram (119.6K) as of Jul 13, 2026.
Matt Hranek's engagement rate is 1.81%, calculated from average likes and comments per post relative to followers. That is above the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by Matt Hranek average 2,082 likes and 84 comments.
Matt Hranek posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Matt Hranek's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Matt Hranek is registered as a business account on Instagram and is verified.
Matt Hranek is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 7,131 posts.
7,131
84
Posts / Week
0.08
Growth Score
36.2 / 100
ER Rank
Top 40%
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.97%
Yes. Matt Hranek carries the blue verified badge on Instagram.
A sponsored post from Matt Hranek is estimated at $760 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
