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New & Abstract is a verified Business brand based in Germany. The account has built 353K followers on Instagram. The account has published 5,509 posts, currently around 21 posts a week. Posts average 14 likes and 11 comments, an engagement rate of 0.01%.
New_and_abstract is a Business account on Instagram with 353K followers and 5,509 published posts.
Compared with 1,742 other Business accounts with 100K–1M followers in the InstME index, New_and_abstract's 0.01% engagement rate is in the bottom quarter (median: 1.25%).
Lately New_and_abstract has been publishing about 21 posts per week, more than one per day.
With 353K followers but only 681 accounts followed back, New_and_abstract shows the ratio of a well-established account.
Estimated sponsored-post value
$1,200–$2,300
Based on 353K followers and a 0.01% engagement rate, a single sponsored post by New_and_abstract is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | New_and_abstract | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 14 | 2,990 |
| Average comments | 11 | 92 |
| Posts per week | 20.53 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | New_and_abstract | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.18% |
| Average likes | 14 | 2,900 |
| Average comments | 11 | 60 |
| Posts per week | 20.53 | 1.06 |
Median values from 340 accounts in Germany with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
New & Abstract is a verified business brand based in Germany on Instagram, with 353K followers.
New & Abstract posts on Instagram as @new_and_abstract.
New & Abstract has 352,971 followers on Instagram (353K) as of Sep 7, 2026.
New & Abstract's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by New & Abstract average 14 likes and 11 comments.
New & Abstract posts about 21 times per week on average.
New & Abstract is registered as a business account on Instagram and is verified.
New & Abstract is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 5,509 posts.
New & Abstract's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
11
Engagement
100%
Yes. New & Abstract carries the blue verified badge on Instagram.
A sponsored post from New & Abstract is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
