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4.4M
Following
2.7K
Total Posts
Engagement Rate
0.1%
Avg Likes
4,338
Avg Comments
Who What Wear runs a verified Fashion brand account with 4.4M followers on Instagram. Content spans fashion and beauty. To date Who What Wear has posted 14,628 times, currently around 6 posts a week. Posts average 4,338 likes and 35 comments, an engagement rate of 0.1%.
As a Fashion account, Whowhatwear reaches 4.4M followers on Instagram across 14,628 published posts.
Whowhatwear's 0.1% engagement rate is in the bottom quarter (median: 0.52%) among Fashion accounts with over 1M followers, measured across 424 accounts in the InstME index.
Comments arrive at about one per 123 likes, a sign of an audience that mostly engages through likes.
Lately Whowhatwear has been publishing about 6 posts per week.
The account follows just 2,666 others against 4.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$15,000–$29,000
Based on 4.4M followers and a 0.1% engagement rate, a single sponsored post by Whowhatwear is worth an estimated $15,000–$29,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
| Metric | Whowhatwear | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.52% |
| Average likes | 4,338 | 9,959 |
| Average comments | 35 | 187 |
| Posts per week | 5.86 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Who What Wear is a verified fashion brand on Instagram, with 4.4M followers.
Who What Wear posts on Instagram as @whowhatwear.
Who What Wear has 4,398,969 followers on Instagram (4.4M) as of Apr 23, 2026.
Who What Wear's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Who What Wear average 4,338 likes and 35 comments.
Who What Wear posts about 6 times per week on average.
Who What Wear is registered as a business account on Instagram and is verified.
Who What Wear is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 14,628 posts.
Yes. Who What Wear carries the blue verified badge on Instagram.
14,628
35
Posts / Week
5.86
Growth Score
2 / 100
Follower Ratio
1650.0×
Engagement
0.19%
A sponsored post from Who What Wear is estimated at $15,000 to $29,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
