Home of the original #Whole30 program. 🌱Plant-Based: @pbwhole30 🥘 Recipes:
Followers
884.8K
Following
855
Total Posts
Engagement Rate
0.05%
Avg Likes
206
Avg Comments
The Official Whole30 Program is a verified Home & DIY brand, with 884.8K followers on Instagram. The account has published 6,426 posts, currently less than one post a week. Typical posts draw 206 likes and 239 comments, putting engagement at 0.05%.
On Instagram, Whole30 runs a Home & DIY account that has published 6,426 posts and gathered 884.8K followers.
For Home & DIY accounts with 100K–1M followers, Whole30's 0.05% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
Whole30 currently publishes less than one post per week.
InstME estimates 20% of Whole30's followers are low-quality or inactive, for an audience-quality score of 76/100, a solid result.
Whole30 follows only 855 accounts while being followed by 884.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,100–$5,800
Based on 884.8K followers and a 0.05% engagement rate, a single sponsored post by Whole30 is worth an estimated $3,100–$5,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Whole30 | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.63% |
| Average likes | 206 | 1,415 |
| Average comments | 239 | 30 |
| Posts per week | 0.36 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
The Official Whole30 Program is a verified home & diy brand on Instagram, with 884.8K followers.
The Official Whole30 Program posts on Instagram as @whole30.
The Official Whole30 Program has 884,775 followers on Instagram (884.8K) as of Apr 23, 2026.
The Official Whole30 Program's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Official Whole30 Program average 206 likes and 239 comments.
The Official Whole30 Program posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of The Official Whole30 Program's followers are low-quality or inactive, giving an audience-quality score of 76/100.
The Official Whole30 Program is registered as a business account on Instagram and is verified.
6,426
239
Posts / Week
0.36
Growth Score
1 / 100
ER Rank
7th
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0%
The Official Whole30 Program is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 6,426 posts.
Yes. The Official Whole30 Program carries the blue verified badge on Instagram.
A sponsored post from The Official Whole30 Program is estimated at $3,100 to $5,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
