@
Brand
@ESPN’s home for all things sport betting. Odds powered by DraftKings. Odds Subject to change. Must be 21+. Gambling problem? Call 1-800-GAMBLER
Audience
Browse top profilesFollowers
2.3M
Following
161
Total Posts
Engagement & Performance
Engagement Rate
0.75%
Avg Likes
17,473
Avg Comments
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Data last updated: Apr 28, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.
