Official recipe account for the @whole30 program, as detailed in the NY Times bestselling book The Whole30.
Followers
1.5M
Following
362
Total Posts
Engagement Rate
0.03%
Avg Likes
281
Avg Comments
Official Whole30® Recipes runs a verified Food brand account with 1.5M followers on Instagram. Content spans food and tech. To date Official Whole30® Recipes has posted 7,515 times, currently less than one post a week. Engagement runs at 0.03%, or about 281 likes and 148 comments per post.
Whole30recipes has built an audience of 1.5M followers on Instagram over 7,515 posts as a Food account.
Among 352 Food accounts with over 1M followers in the InstME index, Whole30recipes's 0.03% engagement rate comes in in the bottom quarter (median: 0.98%).
One comment lands for every 2 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Whole30recipes sits at less than one post per week.
The account follows just 362 others against 1.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,200–$9,700
Based on 1.5M followers and a 0.03% engagement rate, a single sponsored post by Whole30recipes is worth an estimated $5,200–$9,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Whole30recipes | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.98% |
| Average likes | 281 | 18,542 |
| Average comments | 148 | 332 |
| Posts per week | 0.27 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Official Whole30® Recipes is a verified food brand on Instagram, with 1.5M followers.
Official Whole30® Recipes posts on Instagram as @whole30recipes.
Official Whole30® Recipes has 1,485,672 followers on Instagram (1.5M) as of Jul 15, 2026.
Official Whole30® Recipes's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Official Whole30® Recipes average 281 likes and 148 comments.
Official Whole30® Recipes posts less than once a week on average.
Official Whole30® Recipes is registered as a business account on Instagram and is verified.
Official Whole30® Recipes is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 7,515 posts.
7,515
148
Posts / Week
0.27
Growth Score
0.6 / 100
Follower Ratio
4104.1×
Engagement
14.84%
Yes. Official Whole30® Recipes carries the blue verified badge on Instagram.
A sponsored post from Official Whole30® Recipes is estimated at $5,200 to $9,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
