Followers
3.3M
Following
3K
Total Posts
Engagement Rate
0.03%
Avg Likes
870
Avg Comments
VSCO | Built for Photographers is a verified Photography brand. The account has built 3.3M followers on Instagram. Its posts sit across photography and business. To date VSCO | Built for Photographers has posted 4,581 times, currently around 6 posts a week. Posts average 870 likes and 27 comments, an engagement rate of 0.03%.
Vsco is a Photography account on Instagram with 3.3M followers and 4,581 published posts.
Benchmarked against 61 Photography accounts with over 1M followers, Vsco posts a 0.03% engagement rate that is in the bottom quarter (median: 0.61%).
The comment-to-like ratio works out to one comment per 32 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
With 3.3M followers but only 3,040 accounts followed back, Vsco shows the ratio of a well-established account.
Estimated sponsored-post value
$12,000–$22,000
Based on 3.3M followers and a 0.03% engagement rate, a single sponsored post by Vsco is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Business
| Metric | Vsco | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.61% |
| Average likes | 870 | 10,728 |
| Average comments | 27 | 146 |
| Posts per week | 5.56 | 0.43 |
Median values from 61 Photography accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
VSCO | Built for Photographers is a verified photography brand on Instagram, with 3.3M followers.
VSCO | Built for Photographers posts on Instagram as @vsco.
VSCO | Built for Photographers has 3,328,701 followers on Instagram (3.3M) as of Jul 9, 2026.
VSCO | Built for Photographers's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.61%) for Photography accounts with over 1M followers in the InstME index.
Posts by VSCO | Built for Photographers average 870 likes and 27 comments.
VSCO | Built for Photographers posts about 6 times per week on average.
VSCO | Built for Photographers is registered as a business account on Instagram and is verified.
VSCO | Built for Photographers is categorized as a photography and business account in the InstME index, based on the profile's bio and Instagram category across 4,581 posts.
4,581
27
Posts / Week
5.56
Growth Score
0.6 / 100
Last Post
12 days ago
Engagement
0%
Yes. VSCO | Built for Photographers carries the blue verified badge on Instagram.
A sponsored post from VSCO | Built for Photographers is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
