🇨🇦 Toronto, Canada 📷 Photographer 🏴☠️ Alter Ego: @petespiratelife
Peter McKinnon runs a verified Photography brand account based in Canada with 3.1M followers on Instagram. The account posts mainly around photography and pets topics. The account has published 1,089 posts, currently around 2 posts a week. Typical posts draw 16,574 likes and 132 comments, putting engagement at 0.53%.
Petermckinnon has built an audience of 3.1M followers on Instagram over 1,089 posts as a Photography account.
Among 61 Photography accounts with over 1M followers in the InstME index, Petermckinnon's 0.53% engagement rate comes in below the median of 0.61%.
Comments arrive at about one per 125 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
The account follows just 411 others against 3.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$11,000–$20,000
Based on 3.1M followers and a 0.53% engagement rate, a single sponsored post by Petermckinnon is worth an estimated $11,000–$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Pets
| Metric | Petermckinnon | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 0.61% |
| Average likes | 16,574 | 10,728 |
| Average comments | 132 | 146 |
| Posts per week | 1.62 | 0.43 |
Median values from 61 Photography accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Petermckinnon | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 0.9% |
| Average likes | 16,574 | 18,558 |
| Average comments | 132 | 258 |
| Posts per week | 1.62 | 1.4 |
Median values from 48 accounts in Canada with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Peter McKinnon is a verified photography brand based in Canada on Instagram, with 3.1M followers.
Peter McKinnon posts on Instagram as @petermckinnon.
Peter McKinnon has 3,146,240 followers on Instagram (3.1M) as of Jul 15, 2026.
Peter McKinnon's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers. That is below the median of 0.61% for Photography accounts with over 1M followers in the InstME index.
Posts by Peter McKinnon average 16,574 likes and 132 comments.
Peter McKinnon posts about 2 times per week on average.
Peter McKinnon is registered as a business account on Instagram and is verified.
Peter McKinnon is categorized as a photography and pets account in the InstME index, based on the profile's bio and Instagram category across 1,089 posts.
Peter McKinnon's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,089
Avg Comments
132
Engagement
0.28%
Yes. Peter McKinnon carries the blue verified badge on Instagram.
A sponsored post from Peter McKinnon is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
