#photography on Instagram, hashtag stats & best tags
5,446 creators in the InstME index post about photography. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #photography.
#photography hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
5,446
Average followers
42,780
Median: 4,555
Average engagement rate
10.85%
Median: 4.25%
Average likes per post
3,178
Median: 169
Average comments per post
44
Median: 14
Average posts per month
5.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #photography
Top countries
Share of creators with a known country
- United States35.2%
- United Kingdom7%
- Nigeria5.1%
- France5%
- Australia3.4%
- Canada3.4%
- Brazil3.1%
- Italy3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English82.9%
- French7.7%
- Portuguese4.8%
- Italian4.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Photography80.6%
- Art4.3%
- Music4%
- Travel2.3%
- Fashion2.1%
- Business2%
- Food1.5%
- Beauty1.4%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 47% women / 53% men.
Modeled from the photography, art, music creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #photography
5,446 creators in the InstME index mention Photography in their profile.
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@interior.desiign
Followers
242.6K
Engagement
0.12%
Ahmad karajh
@ahmad_karajh
Followers
199.6K
Engagement
2.1%
Les Rencontres d'Arles
@rencontresarles
Followers
199.6K
Engagement
0.31%
Suzanne Cohen
@gothamlove
Followers
74.8K
Engagement
0%
Stefano
@itech_fan_
Followers
27.8K
Engagement
0%
Ali
@alidolaty
Followers
21.6K
Engagement
2.06%
usarapworld
@usarapworld_
Followers
18.7K
Engagement
0%
Mld Lemind Jr.
@junior_lemind
Followers
16.7K
Engagement
6.93%
Jessica Pijlman
@made_by_jessy_photography
Followers
16.4K
Engagement
0.25%
Dontae Rockymore
@mrheatcam
Followers
15.5K
Engagement
15.44%
Saurabh Jaiswal
@shotbysaurabh
Followers
13.8K
Engagement
7.34%
Action Training Productions
@action_training_productions
Followers
12.5K
Engagement
23.66%
Tips for using #photography
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 5.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20β30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#photography hashtag FAQ
How many Instagram influencers use #photography?
5,446 public Instagram creators with 1,000+ followers in the InstME index use photography in their profile or content category.
What is a good engagement rate for #photography posts?
The median engagement rate across #photography creators is 4.25%, and the average is 10.85%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #photography?
Use 20β30 hashtags per post, mixing broad tags like #photography with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #photography creators post from?
The largest share post from United States (35.2%), United Kingdom (7%), Nigeria (5.1%), based on the #photography creators in the index with a known country.
Find creators who already post about Photography
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.