The Rochester & Finger Lakes region is a family-friendly, affordable, four-season destination. Tag your 📷 with #VisitROC for a chance to be featured!
Outreach This Creator For FreeFollowers
69.4K
Following
954
Total Posts
Engagement Rate
0.89%
Avg Likes
608
Avg Comments
Reaching 69.4K followers on Instagram, Visit Rochester is a Travel brand based in United States. The account posts mainly around travel and parenting topics. Visit Rochester has shared 2,213 posts to date, currently around 6 posts a week. Typical posts draw 608 likes and 9 comments, putting engagement at 0.89%.
On Instagram, Visitrochester runs a Travel account that has published 2,213 posts and gathered 69.4K followers.
Visitrochester has an engagement rate of 0.89%, which is below the median of 1.02% for Travel accounts with 10K–100K followers, based on 2,887 accounts in the InstME index.
The audience comments once per 66 likes on average, an audience that mostly engages through likes.
On average, Visitrochester's video content earns 4.4K views.
Over recent weeks, Visitrochester has published about 6 posts per week.
Estimated sponsored-post value
$240–$450
Based on 69.4K followers and a 0.89% engagement rate, a single sponsored post by Visitrochester is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Parenting
| Metric | Visitrochester | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 1.02% |
| Average likes | 608 | 250 |
| Average comments | 9 | 14 |
| Posts per week | 6.01 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Visitrochester | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 0.82% |
| Average likes | 608 | 174 |
| Average comments | 9 | 9 |
| Posts per week | 6.01 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Visit Rochester is a travel brand based in United States on Instagram, with 69.4K followers.
Visit Rochester posts on Instagram as @visitrochester.
Visit Rochester has 69,434 followers on Instagram (69.4K) as of Apr 9, 2026.
Visit Rochester's engagement rate is 0.89%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Visit Rochester average 608 likes and 9 comments.
Visit Rochester posts about 6 times per week on average.
Visit Rochester is registered as a business account on Instagram.
Visit Rochester is categorized as a travel and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,213 posts.
Visit Rochester's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,213
9
Avg Views
4,441
Posts / Week
6.01
Growth Score
17.8 / 100
Engagement
4.9%
A sponsored post from Visit Rochester is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
