The official Instagram for the Louisiana Office of Tourism. 🐊🪗 Tag #OnlyLouisiana and #MyLouisiana to share your photos with us!
Outreach This Creator For FreeReaching 192.7K followers on Instagram, Explore Louisiana is a Travel creator based in United States. The account has published 5,425 posts, currently less than one post a week. Posts average 1,013 likes and 23 comments, an engagement rate of 0.54%.
On Instagram, Explore.louisiana runs a Travel account that has published 5,425 posts and gathered 192.7K followers.
For Travel accounts with 100K–1M followers, Explore.louisiana's 0.54% engagement rate is below the median of 0.92%, a read from 977 accounts in the InstME index.
Followers leave about one comment for every 43 likes, a healthy amount of conversation.
Over recent weeks, Explore.louisiana has published less than one post per week.
Explore.louisiana follows only 1,250 accounts while being followed by 192.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$670–$1,300
Based on 192.7K followers and a 0.54% engagement rate, a single sponsored post by Explore.louisiana is worth an estimated $670–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Explore.louisiana | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 0.92% |
| Average likes | 1,013 | 1,974 |
| Average comments | 23 | 53 |
| Posts per week | 0.34 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Explore.louisiana | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 0.75% |
| Average likes | 1,013 | 1,364 |
| Average comments | 23 | 45 |
| Posts per week | 0.34 | 0.65 |
Median values from 233 Travel accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
Explore Louisiana is a travel creator based in United States on Instagram, with 192.7K followers.
Explore Louisiana posts on Instagram as @explore.louisiana.
Explore Louisiana has 192,674 followers on Instagram (192.7K) as of Sep 18, 2026.
Explore Louisiana's engagement rate is 0.54%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Explore Louisiana average 1,013 likes and 23 comments.
Explore Louisiana posts less than once a week on average.
Explore Louisiana is registered as a creator account on Instagram.
Explore Louisiana is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 5,425 posts.
Explore Louisiana's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
5,425
Avg Comments
23
457.3K
Engagement
0.85%
A sponsored post from Explore Louisiana is estimated at $670 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
