VEGEMITE contains B1, B2, B3 and folate. Enjoy as a part of a balanced, varied diet and active lifestyle. 🇦🇺🍞✌🏼️
Vegemite is a verified Lifestyle brand based in Australia, with 103.8K followers on Instagram. Vegemite has shared 1,640 posts to date, currently around 2 posts a week. Posts average 5,740 likes and 85 comments, an engagement rate of 5.61%.
Vegemite shows up in the InstME index as a Lifestyle account, 103.8K followers, 1,640 posts.
Vegemite has an engagement rate of 5.61%, which is above the median of 2.99% for Lifestyle accounts with 100K–1M followers, based on 826 accounts in the InstME index.
The like-to-comment split is roughly 68 to one, indicating an audience that mostly engages through likes.
Vegemite's recent cadence works out to about one post per week.
InstME's checks rate Vegemite's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Vegemite follows only 345 accounts while being followed by 103.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,700
Based on 103.8K followers and a 5.61% engagement rate, a single sponsored post by Vegemite is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Vegemite | Cohort median |
|---|---|---|
| Engagement rate | 5.61% | 2.99% |
| Average likes | 5,740 | 7,188 |
| Average comments | 85 | 111 |
| Posts per week | 1.81 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vegemite | Cohort median |
|---|---|---|
| Engagement rate | 5.61% | 0.7% |
| Average likes | 5,740 | 1,539 |
| Average comments | 85 | 38 |
| Posts per week | 1.81 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
Vegemite is a verified lifestyle brand based in Australia on Instagram, with 103.8K followers.
Vegemite has 103,789 followers on Instagram (103.8K) as of Sep 23, 2026.
Vegemite's engagement rate is 5.61%, calculated from average likes and comments per post relative to followers. That is above the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Vegemite average 5,740 likes and 85 comments.
Vegemite posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Vegemite's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Vegemite is registered as a business account on Instagram and is verified.
Vegemite is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,640 posts.
Vegemite's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,640
Avg Comments
85
Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.41%
Yes. Vegemite carries the blue verified badge on Instagram.
A sponsored post from Vegemite is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
