📍Melbourne, Australia 💌
Followers
136.9K
Following
897
Total Posts
Engagement Rate
0.03%
Avg Likes
15
Avg Comments
Reaching 136.9K followers on Instagram, Mel Sim is a verified Lifestyle creator based in Australia. To date Mel Sim has posted 1,698 times, currently less than one post a week. Posts average 15 likes and 25 comments, an engagement rate of 0.03%.
Thetiafox operates a Lifestyle account on Instagram, pairing 136.9K followers with 1,698 posts.
Thetiafox records a 0.03% engagement rate, in the bottom quarter (median: 2.99%) for the 826 Lifestyle accounts with 100K–1M followers tracked in the InstME index.
Thetiafox keeps a posting cadence of less than one post per week.
Thetiafox keeps its following list short (897) relative to 136.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$480–$890
Based on 136.9K followers and a 0.03% engagement rate, a single sponsored post by Thetiafox is worth an estimated $480–$890. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Thetiafox | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 2.99% |
| Average likes | 15 | 7,188 |
| Average comments | 25 | 111 |
| Posts per week | 0.18 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thetiafox | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.7% |
| Average likes | 15 | 1,539 |
| Average comments | 25 | 38 |
| Posts per week | 0.18 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Mel Sim is a verified lifestyle creator based in Australia on Instagram, with 136.9K followers.
Mel Sim posts on Instagram as @thetiafox.
Mel Sim has 136,932 followers on Instagram (136.9K) as of Jul 15, 2026.
Mel Sim's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Mel Sim average 15 likes and 25 comments.
Mel Sim posts less than once a week on average.
Mel Sim is registered as a creator account on Instagram and is verified.
Mel Sim is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,698 posts.
Mel Sim's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,698
25
Posts / Week
0.18
Growth Score
0.6 / 100
Follower Ratio
152.7×
Engagement
7.17%
Yes. Mel Sim carries the blue verified badge on Instagram.
A sponsored post from Mel Sim is estimated at $480 to $890. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
